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Customer Spotlight
CBS Evening News with Katie Couric Summer Intern Hunt Powered By Neighborhood America
From its debut last September, the CBS Evening News with Katie Couric has aggressively utilized the Internet and wireless platforms to reach additional audiences.
Now the network is taking the same innovative approach by selecting Neighborhood America’s platform for a nationwide, interactive student journalism program called “Springboard.”
“Springboard” invites students at participating U-WIRE schools to upload a two-and-a-half minute video report or 1,200-word written essay on one of three current issues – global warming, the work of a local “social entrepreneur” or a profile of an Iraq war veteran.
On Monday, April 30, CBS News will award an aspiring journalist with a once-in-a-lifetime opportunity: a New York-based internship designed to provide hands-on experience, working directly with Katie Couric and the award-winning CBS Evening News staff.
In a written statement issued by the network, CBS Evening News anchor and managing editor Katie Couric said, “We’re using the Internet, where so many college students get much of their news, to create a unique opportunity for aspiring journalists. ’Springboard’ allows us to tap into the diverse pool of young talent out there who shares my passion for the news. I know that my internships were invaluable as I pursued a career in journalism.”
Neighborhood America’s Enterprise Social Network solution enables CBS to collect the submissions and quickly publish them back out for others to see in real-time. The technology's social networking feature allows U-WIRE users and the public to participate in an online forum on the “Springboard” page where they can critique, offer feedback, and rate the reports.
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| Industry Spotlight |
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Fox News Encourages “uReport”
Imagine you’re on a family vacation in Hawaii. Surfers are catching big waves and you’re on the beach relaxing, soaking up the sun. Within seconds, the unimaginable happens. A massive shark appears and chomps down on a surfer’s board, coming within inches of his body. The surfer yells for help; beach goers immediately focus their attention to the water. Luckily, he’s able to paddle back to shore unharmed, the surfboard not as lucky.
As these adrenaline-filled scenes unfold, you grab your camcorder and your kid grabs her camera phone to capture the newsworthy images: a scared-surfer and a shark-bitten surfboard. Now more than ever, the news networks are capitalizing on the new world of social media and accepting these types of user-generated submissions to extend their newsrooms to the community with content directly related to viewers’ interests. In essence, it allows the media to be everywhere at once.
In order to remain on the cutting-edge, Fox News is teaming with Neighborhood America to capture and manage user-generated content from citizen journalists via the Web and mobile platform. The technology is integrated into their existing Web presence. The campaign is called “uReport.”
Fox News is not only utilizing Neighborhood America’s MOVO mobile solution to collect videos and images from mobile phones, but also to develop a two-way dialogue with viewers who are interested in receiving content to their phones. In a departure from the competition, Fox will integrate the submissions gathered online and via mobile phone into their on-air programming on a regular basis, with the goal of enhancing news coverage and engaging audiences.
Studio B is the first program to launch the “uReport” campaign, along with The O’Reilly Factor, Hannity & Colmes, and On The Record With Greta van Susteren.
Check out the submission forms by clicking on the above links to connect to the programs’ “uReport” page.
Lights, Camera, Poynter!
Whether it’s the local fire department rescuing a cat stuck in a tree, a community coming together after a house fire leaves a family of six homeless or the ever-entertaining troupe of dancing grannies, photojournalists have a way of bringing broadcast news to life. Their use of video and sound can make the difference between you flipping right past the channel, or stopping to watch a compelling news story.
The Poynter Institute, the preeminent continuing education center for print and broadcast journalism, recognizes the best of television photojournalism during the annual National Press Photographers Association (NPPA) contest. Neighborhood America teamed up with the Poynter Institute to host the annual competition on their companion website – providing them with a secure, central repository for the hundreds of submissions and the ability to publish the winning content back out to the Web for others to see.
The second phase of this new partnership will allow Poynter’s career seekers, who use the online-classified resource, to upload their portfolios including videos and images to the online resume section.
Poynter’s website has over 300,000 registered users checking in from around the globe. Neighborhood America’s proven solution is helping Poynter expand its social network by giving its audience more ways to get involved.
View the winning videos for the 2007 The Best of Television Photojournalism contest here.
Germain Motor Co. Shifts into High Gear
With nearly 20 dealerships in Arizona, Arkansas, California, Florida, and Ohio, and hundreds of thousands of customers, Germain Motor Company is taking customer service to a new level.
Germain is deploying Neighborhood America’s MOVO solution to enhance their service offerings to Lexus of Naples customers by encouraging them to participate in a mobile community. The community uses text messaging and alerts to inform customers of preventative service due dates, as well as notifying customers who bring their cars in for service when their car is ready for pick-up via mobile.
A true innovator, Germain Motor Company is leading the pack by using cutting-edge technology that can deepen customer relationships and increase sales.
Founded in 1948, the company is recognized as one of the most successful and respected family owned and operated dealership groups in the country.
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| Company News |
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  Video Case Study: Adidas
Amidst the glam and glitz of the Vegas Strip during the recent 2007 NBA All-Star Week, Adidas unveiled a unique multi-million dollar advertising campaign aimed at connecting mobile users to its retail stores and creating a customer community.
Complete with multi-story digital banners and Adidas-appareled Las Vegas-area statues, the campaign showed the power of using mobile to connect consumers with a brand, and in turn, drive sales to a brick-and-mortar store.
The mobile technology behind the excitement: Neighborhood America's MOVO Mobile.
Didn't make it out to Vegas? Watch the Video Case Study!
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| Conferences and Events |
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 NAB2007, April 14-19
NAB2007 - the annual convention of the National Association of Broadcasters – will bring together more than 100,000 electronic media executives, trend setters, and visionaries from around the world in Las Vegas. The event is packed with some of the biggest names in media: Sony, Verizon, Microsoft, Comcast – just to name a few. Attendees come to discover new emerging electronic media technologies that may have an immediate or future impact on their business.
This year NAB is inviting Neighborhood America’s Chief Technology Officer David Bankston to participate in a panel session and speak on ‘Social Networking in the 21st Century.’ Social networking is setting the standard for how organizations interact with their target audiences and Neighborhood America uniquely provides a complete Enterprise Social Network solution that helps all organizations with this shared need.
NAB2007 is a premiere event that enables Neighborhood America to penetrate the media space further and connect with potential customers.
 EconSM, April 26
Social media is about participation, involvement and listening. Many industries in general are reluctant to embrace a new medium that is so open and transparent, but doing so can build brand through the consumer experience of a responsive company that cares about their needs.
The Economics of Social Media Conference in Los Angeles will focus on the business, financial and economic aspects arising out of the disruption being caused by the rise of social media, emerging business models, and how all this is changing the dynamics of many industries. Neighborhood America is
among a prestigious group of sponsors, including Yahoo, Cisco, and Scripps Networks Interactive.
Neighborhood America's solution will be featured as an emerging business model that enables companies to embrace social media wholeheartedly with cutting-edge technology that allows them to regulate the interaction with the consumer through varying levels of filtering and moderation.
Conference attendees will discover the perfect blend of social media through its unique offering, combining both online and mobile technologies from one platform.
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| Customer Satisfaction |
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