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Neighborhood America Newsletter
January/February 2007/Volume 4, Number 1

 Customer Spotlight

“My” Transportation Gets on the Fast Track

The timing of traffic lights. Lack of roadways. Bumper-to-bumper traffic.

When you’re stuck in your car battling the roadways frustration can build to the point you are ready to call someone to voice your concerns. However, few of us actually take the time out of our busy lives to get involved in the transportation planning process.

Local, state and federal agencies across the country face this common challenge – effectively capturing, managing, and analyzing public comment.

Neighborhood America is proud to team up with the Michigan Department of Transportation (MDOT) as they take an innovative approach to solicit the broadest possible public outreach for MI Transportation, a 25-year plan for transforming Michigan’s transportation system. Our solution will empower the MDOT to capture and manage public comment that is credible, reportable and truly representative. An online questionnaire is now available.

To further expand their public outreach efforts, the MDOT is working with 57 libraries in Michigan. The libraries will promote the questionnaire through displays as well as encourage citizens to fill out the questionnaire while at the library. This type of collaboration is the first of its kind.

 
Industry Spotlight

Ten Technology Trends

When industry analyst Judith Hurwitz talks, people listen. The president and CEO of the highly regarded technology research and consulting firm, Hurwitz & Associates, focuses on identifying benefits and best practices for buyers and sellers of information technologies.

One of Hurwitz’s top ten trends in 2007 supports the growing need for enterprise social networks.

According to Hurwitz, “Enterprise Community Software will become a strategic initiative in corporations. What started out as online communities for key topics or hobbies is emerging as a corporate strategy to create a tighter link to customers. Web 2.0 will help drive this reality.”

Web 2.0 is a second-generation of Internet-based services - such as social networking sites and communication tools - that emphasize online collaboration and sharing among users. Although Web 2.0 technologies are useful in creating a dialogue, the next generation of technologies offers a way to manage the dialogue in a secure environment that protects an organization’s reputation and brand.

As industry experts and analysts such as Hurwitz bring greater awareness to this emerging need, Neighborhood America is in the unique position to provide enterprises a simple, but complete solution to this need.

Read the rest of Hurwitz’s top ten trends.

 
NA Point of View

Proper Support Prevents Poor Performance

By Bruce Dantzler, Senior Director of Technical Support & Training

In today’s global economy, technology has accelerated our need to 'have it yesterday.' This urgency oftentimes supersedes the process of ensuring support for your newly acquired technology will be available after the sale.

One of the sometimes-overlooked benefits of a supportive SaaS solution is the wealth of technical support available to you from a credible provider. At Neighborhood America, this is an important component of our value offering - equally as important as the integrity of the software itself. When comparing alternatives, consider the following:

  • Is there a primary contact for support related issues, and can this be accessed 24/7?
  • Are training sessions easily scheduled?
  • Are you limited to a specific number of calls per month? And if so, are you charged on a per call basis?
  • Is there a knowledge base system available via the Web?
  • Are regular updates made available as new enhancements are released - without interrupting your service?

A recent survey by The Help Desk Institute (HDI) reports what you already know: “Customers are speaking with their budgets and will not continue to purchase products from companies unable to meet their service requirements.” The survey also reports the following findings about customer satisfaction:

  • 76% of the respondents said that 24/7 support is either important, or extremely important to their purchasing decisions.
  • 96% of the respondents said that a positive experience with a technical support team increases their sense of brand loyalty.
  • 70% of the respondents said they chose different products or services, or did not make a purchase, due to a lack of support.
  • 90% of the respondents reported experiences in which they became stuck in a self-service menu and were unable to request a live agent.

The message? Customers are anticipating a higher level of support with one-on-one interaction. As our customer, that is exactly what you can expect. By embracing our SaaS solution, you have the assurance that our expert knowledge will be standing by, ready to help you chart your course.

 
Company News

The Next-Generation of Customer Relationship Management

Neighborhood America CEO Kim Kobza shares his vision on how Software as a Service (SaaS) and Web 3.0 will enhance customer relationships in media, government, and business.

Read the full article in DestinationCRM.

21Poynter Points the Finger at Neighborhood America

January 23rd marked the 220th time a U.S. president reported on the State of the Union to the Congress and the American people.

Since 1790, a lot has changed regarding how the media involves audiences during their coverage of this annual event.

This year Poynteronline, a leading media industry resource, proposed several new ways the media could engage readers, listeners and viewers – featuring our proud partners ABC News and CBS.

The forward thinking shared by these prestigious media companies is setting the standard for how the media satisfies the growing demand for interaction.

Read the short write-up in Poynteronline on how Neighborhood America is empowering these prestigious media companies.

21
What's Your Big Idea?



It’s your first day of work at Neighborhood America.

You step off the elevator, walk through those wooden double doors and step into a reception area that proudly displays the company logo on the wall to your right and on the wall to your left the words: “Engage. Listen. Act.”

The words represent the foundation Neighborhood America is built on.

In 2006, the company launched “The Big Idea” program.

When you join Neighborhood America's team, you receive a bright orange, spiral-bound notebook with the words “The Big Idea Book” written on the outside cover. Inside the cover, lay hundreds of white pages awaiting your big ideas that will inspire innovation. Maybe the big idea comes at 10 o’clock in the morning during a meeting, or 10 o’clock at night as you prepare to call it a night. Regardless of when or where, Neighborhood America encourages you to share.

Those employee contributions fuel Neighborhood America’s product development process. The program worked so well that we are now opening it up to our customers and stakeholders, using our own technology to further grow their enterprise social network.

Look for the icon on the bottom of your Communications Manager and begin sharing your big ideas!!

Conferences and Events
AAAA Media Conference & Tradeshow, February 28-March 2

The secret to building and maintaining deeper relationships is good communication.

In business, when you listen to your customer and act on their needs you create a loyalty that translates into increased revenue. Sounds intuitive, but figuring out the best way to manage the dialogue may not be?

This is one of the many challenges advertisers, media professionals, and companies are looking to address at the AAAA Media Conference & Tradeshow in Las Vegas. This year’s theme is “Communications Leadership: Increasing the Odds for Success.”

Neighborhood America will be featuring its mobile marketing solution – MOVO – at Booth #709.

Advertisers and companies wanting to enhance their brand - with targeted, dynamic, and interactive communities of interest - will experience how MOVO works by participating in a unique “text-to-win” opportunity. One participant will win a plasma TV.

MOVO demonstrates how you can extend your reach beyond traditional outlets to engage your customers wherever, whenever. The results are immediate, personal, and measurable.

Customer Satisfaction

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Neighborhood America Corporate Office | 2210 Vanderbilt Beach Road | Naples, FL 34109 | 239-513-0092
 
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