 |
|
Customer
Spotlight
Katie Couric Chooses New Evening Sign-Off with the Help of Neighborhood America
Neighborhood America recently had the privilege to support the search for a byline by one of media's most trusted personalities - Katie Couric. To motivate viewers about Couric's addition to the network, CBS called for online suggestions to help identify her program sign-off to the CBS Evening News.
Within 48 hours
of the announcement, over 33,000 comments had been submitted. At the
peak of the activity, Neighborhood America’s system easily handled
eight submissions per second, and even at this level of participation,
the engineered server infrastructure had reached only a fraction of its
capacity.
CBS executives were able to manage the submissions with minimal effort or time investments, selecting those that
match their production objectives and audience tastes. Results were easily transformed into instant reports and used by CBS executives to make what they consider to be a serious decision for an American institution - the CBS Evening News sign-off.
Red Herring covers the full story.
|
|
| Industry Spotlight |
| |
 |
 |
Featured Case Study: Neighborhood
America's Mobile Solution serves to connect communities with innovative
technology that better prepares them for disaster and recovery. Read case study |
|
|
 |
|
The Massachusetts Executive Office of Transportation (EOT) is standardizing the way it manages transportation |
projects across the State.
Read the full release and find out how Neighborhood America's complete solution brings uniformity to state-wide planning initiatives.
|
|
|
| |
| Point of View |
| |
 |
|
Leveraging User Generated Content
So you ask your viewers to send in their thoughts. Now what?
For
most companies this is the proverbial double edged sword. On the one hand, getting a
lot of content might mean your audience thinks you’re hip enough to send
| |
|
their content to. And it would also be a moral victory for you to tell
everyone that you have figured out the whole social networking “thing.”
On the other hand, you may have 18,000 comments and 2,600 videos and
photos clogging up your inbox. Now what?
Popular sites such as YouTube, MySpace and Facebook are getting a lot of attention for their ability to attract a
huge audience and entertain people for a few hours a week (but really,
how many times can you watch skateboarders impale themselves on a
handrail?) While these companies are relative infants in the world of
established media and corporate brands, they have yet to turn a profit
or even figure out the basic question of “Now What?” They do serve a
purpose and have raised the social bar for inclusion, but is this model
right for everyone?
The business value for
media companies is much different. They want audience participation yet
cannot afford to expose the brands they have built over 60 years to
unstructured, uncontrolled environments. At the same time most
media companies are struggling with other colossal issues like new
distribution platforms and lagging assets.
Now
the dream that every media executive has, “Wouldn’t it be nice to build
a community, leverage that content across ALL my assets (yes, even
newspapers) AND be able to drive new forms of revenue from content
submissions?”
Neighborhood America
is helping our customers to understand how to structure inbound content,
leverage it across multiple platforms and assets and drive new
mainstream revenue.
|
| |
|
| |
| |
|
| Conferences and Events |
| |
 |
|
Neighborhood America Hosts Panel Discussion at the 10th Annual National Association of Legislative Information Technology Professional Development Seminar
|
On
October 11th, Dan Bevarly, Neighborhood America's Senior Director of
Market Relations and Business Development, will lead a panel
discussion on "New Media Tools for Communicators" at the NALIT Professional Development Seminar in Washington D.C. Mr. Bevarly will
address legislative IT and communications staff on how they can help
their legislators better serve their constituents through enhanced communication using web-based
solutions.
Neighborhood America has been asked to share its innovative experience with the legislative leadership charged with solving the problem of managing constituent communications. |
|
|
| Company News |
| |
 |
|
Neighborhood America Honored with Award for Innovative Leadership
On September 14, 2006, Neighborhood America was recognized as a local company of excellence by the Economic Development Council of Collier County. |
|
David Bankston, Neighborhood America's CTO - along with the support of his development team - accepted the Innovation Award on behalf of the company.
The Innovation Award is "given to a company that exemplifies innovative leadership through product or process." Neighborhood America proudly accepted this honor for transforming the way media companies interact with their audience, enabling them to build community in a way that they can easily control and manage.
To read more about the event that honored companies that have made a difference in Collier County, visit the Naples Daily News.
|
| |
| Public Outreach |
|
 |
|
Are you leveraging user generated content? Tell us how and what it means for your organization.
Please share your thoughts. |
|
|
|
| |
| Customer Satisfaction |
|
|
It is our goal to deliver you quality information you
can use. In order to improve user experience, we want to
better understand our audience. We encourage you to try
our solution while telling us about yourself. Click
here | |
| |
| |
|
|
ELAvate
RSS