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Industry Spotlight |
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CBS Builds Online Communities Through Neighborhood America
Neighborhood America is enabling CBS to gain a competitive advantage by building communities of interest around current events and programming. Thousands of CBS viewers are submitting comments and videos online through multiple devices, including computers, mobile phones and cameras - all which can be easily managed by CBS using Neighborhood America's solution.
Public Comment Service makes the review process simple, allowing media teams to filter and moderate thousands of submissions without being overwhelmed, and to ensure the integrity of the content being published.
Go to CBSNews.com to learn about their most recent initiative called Teens and Technology. Enter the public comment zone and view what audience members have to say.
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Neighborhood America's Solution Powers Unprecedented
Public Outreach Initiative in Atlanta
Tremendous economic growth in the city if
Atlanta has given this thriving, diverse city the
promise of becoming a model city of the 21st century.
Over the next 25 years, the city will undergo a dramatic
transformation with the redevelopment of 22-miles
of unused land, now recognized as the BeltLine. With
the most extensive community involvement plan in the
city’s history, planning officials will bring
their vision of a sustainable urban community to life
with the support of Neighborhood America’s online
communications solution.
From the start of the project, the planning team was
charged with ensuring equitable treatment of all who
would be affected. This meant making public involvement
opportunities easily and equally accessible to all.
Without this assurance, they could not obtain the
federal funding necessary for the project’s
$2.8 billion budget. After careful search for a cost-effective
solution that would engage the entire community and
collect a representative sample of opinions, they
turned to the IBM – Neighborhood America Public
Comment® Service.
Public Comment Service made it possible for the planning
teams to reach a mass audience and consider over 10,000
varying responses - in just a few months. Comments
collected both online and offline were easily integrated
and organized within Public Comment, providing project
teams with the structure they needed to review all
the information in a timely manner. And since the
solution negates the need to open and track single
messages, one at a time, project teams could quickly
filter through responses and deliver the results immediately,
accelerating the approval necessary for funding.
Planning officials are dedicated to making the BeltLine
project a true community experience, so it was equally
important to ensure that the public felt their opinions
were being valued. Through Public Comment’s
simple and structured environment, project teams were
able to quickly select comments and publish them to
the Web, giving citizens the confidence that they
were truly being heard.
With a comprehensive sampling of public views, the
BeltLine project team was able to process and deliver
a draft Working Plan to the City Council laying out
the project’s priorities over the next five
years, and thereafter. Over the long course of planning
and development, the BeltLine project team will continue
its commitment to engaging the Atlanta community with
the support of Neighborhood America's solution.
To learn more about the Atlanta BeltLine project,
visit www.beltlinecommunity.com
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NA Point of View |
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Is e-Democracy Working?
With Congress now requiring citizens to solve a math problem prior to submitting a public comment via email, an important question is raised. Is email the best way for citizens and their public officials to communicate online?
Since the first official state government web site
appeared on the Internet in 1993, online governance,
or e-Government, has advanced to provide citizens
with an easier way to obtain information and to transact
some of their civic affairs online. While some government
practices have successfully transitioned to the Web,
others have not fared as well.
Consider the traditional relationship between public officials and citizens when it comes to communication. While traditional forms of public participation like town meetings or forums, phone calls and letters continue to exist, the online version of public comment and constituent communication is chaotic.
Email and blogs have proven to be an ineffective form for communication. Some would argue they even pose a threat to historical democratic processes.
This is a challenge that Neighborhood America takes seriously. Citizens want to engage in meaningful and productive online dialog with their public officials and, conversely, officials seek constructive means to share information with and collect input from their publics online.
As more and more citizens, government agencies and elected officials use the Internet to communicate and to be informed, this challenge becomes more critical for all parties. Successful e-Government, or in this case, e-Democracy will rely on a structured environment to mirror its traditional, offline counterparts for collecting public comment and for daily constituent communication.
Give us your thoughts on this topic. Please click
here for the comment form.
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Conferences and Events |
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National Conference for State Legislatures, August 15-19 - State legislatures who are looking for solutions to more effectively interact with their constituents will learn how when they meet with experts from Neighborhood America in Nashville, TN. Attendees can meet with company leaders to learn about online citizen engagement solutions at booth # 657.
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Neighborhood America Drives the Value of Its Solutions at Key Industry Events
Media - On June 23rd, Neighborhood America joined with leaders in media, entertainment, technology, and government to discuss the convergence between their industries through digital media. The conference, held in McLean, Virginia, gave Neighborhood America the opportunity to educate industry experts on how they can increase revenue by using Neighborhood America's solution to drive audience interaction.
Government - On June 27th, Florida Association of Counties held its annual conference in Marco Island, Florida. The conference presented Neighborhood America with the opportunity to connect with key local officials and demonstrate how Neighborhood America's Web-based solutions can empower inter-agency collaboration and citizen interaction. |
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Company News |
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 Neighborhood
America Positions Itself for Expanded Growth with the
Addition of Robert Toatley, Vice President of Sales
and Marketing
July 2006 – Neighborhood America is strengthening
its executive leadership team with the recent addition
of Robert Toatley as the company’s new vice president
of sales and marketing.
With plans for aggressive growth over the next few years, Neighborhood America is well positioned under Toatley’s strategic direction to expand sales nationwide across all lines of business. He is primarily responsible for defining the company’s targeted markets and fostering relationships that drive new business and upsurge revenue. Under Toatley’s leadership, the company will achieve ongoing success as the leader of online public engagement and management solutions using all forms of public comment.
Toatley offers 20 years of experience in the IT and software industries, with an extensive background in business management and sales. He has spent his career successfully guiding the growth of sales organizations, and expanding the global presence of prominent software companies, such as IBM, Silicon Graphics and Lawson Software. He most recently served as Vice President for Sales and Account Management for Thomson FindLaw, the leading provider of online legal information and solutions. Prior to this role, he was Vice President of Sales for SPS Commerce where he directed sales strategies for retailers and distributors to further penetrate into targeted markets and dramatically increase revenue.
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Customer Satisfaction |
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It is our goal to deliver you quality information you can use. In order to improve user experience, we want to better understand our audience. We encourage you to try our solution while telling us about yourself. Click here
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