Remain competitive by engaging consumers with social media, Web 2.0 and integrated multiplatform content

• Continually update stories with fresh user generated content that can be reviewed, approved and distributed within minutes
• Monetize user generated content by generating new ad revenue with every new page of uploaded content
• Engage consumers with multiplatform content that leverages social media, video and mobile
• Capitalize on advertising by providing targeted online community with contextual search and ads tied to user behavior and preferences

Scripps Networks
Within weeks, online community membership exceeds 20,000. Over 10MM page views increases advertising revenue that drives ROI. Success leads to a new TV show - one with a proven strategy, passionate audience, and compelling advertising value before production ever begins.

 

Enterprise social networks can help you grow readership by providing new levels of interaction through social media and Web 2.0

• Manage multi-platform media – video, social media and mobile marketing – from a single platform
• Build online community and leverage media convergence, where multiple forms of rich media come together to deliver consistent, rich, user experiences
• Monetize user generate content through the creation of new ad revenue with each page of new content

Rodale
Men’s Health magazine leverages social media to integrate print and web. 'Belly Off!' members inspire one another through the sharing of stories, user generated content, comments and ratings. Rodale enjoys a steady flow of advertising revenue along with a growing audience.