
October 10, 2007 - Neighborhood America, the leader in enterprise social network solutions, and introNetworks, the leading provider of online community mapping software, today announce a strategic partnership and shared go-to-market strategy.
"Our partnership with introNetworks is another building block in our strategy to continually offer world-class solutions," said Neighborhood America's president and CEO, Kim Patrick Kobza. "introNetworks provides the best visual mapping engine in the
marketplace, and when combined with our complete Enterprise Social Networking solution, it will change the way businesses engage their audiences."
"Neighborhood America has built hundreds of successful communities that serve a
business purpose," said Mark Sylvester, CEO and co-founder of introNetworks. "The
addition of introNetworks will strengthen the bonds within communities, enabling
members who share similar interests and passions to connect on a more granular level,
allowing for up to forty unique attributes from which members can align with."
The introNetworks technology enables users to rapidly filter volumes of data down to
three or four community members with whom they have the greatest commonality; or
perhaps three or four products that are best suited; or three or four articles that are a
'must read.' Based on a visual representation and map of the data, decisions can be
made quickly. This same concept can be applied to not only match people to people, but
also to match consumer interests to products and services; or to align partner networks
with business opportunities.
At the core of introNetworks' technology is a visual matching engine that combines individual profiling with sophisticated algorithms in order to match entities within a community - 1:1 or 1:many. A rich application built with Adobe's Flash technology,
introNetworks serves to match people with shared values and affinities to specific interests such as brands, issues, products or services.
"The user experience has always been a focal point for introNetworks," said Kymberlee Weil, president and co-founder of introNetworks. "Technology can be very complicated, but from the user's standpoint, we have made the user interface fast, intuitive, clean and
visually appealing. This enables our customers to make decisions in an instant, based on a visual representation and map of the community members."
Regarding the partnership, Weil emphasized that company synergies were a driving
force behind the formation of the relationship. "One of the many reasons we have including the same focus on providing the utmost level of customer service."
Partnering with Neighborhood America offers introNetworks the strength of a proven
company that provides the ability to scale quickly. With combined sales, marketing and
production teams, the companies expect to jointly deliver best-in-class solutions to
organizations across all industries.
"The Web 2.0 world is a crowded marketplace - perhaps too crowded," summarized Sylvester. "Neighborhood America and introNetworks are two industry leaders who are closely aligned on industry vision and core values, and the fact that we have jointly risen
above the noise of the marketplace to provide the next level of technology and services is really great news for customers."
About Neighborhood America
Neighborhood America provides business, media and government with a simple solution to the
universal problem of engaging and building social networks that can be controlled, managed and
easily scaled. Neighborhood America uniquely delivers results-driven 'Software as a Service'
solutions that enable organizations to build high value communities that align with strategic
company objectives and offer opportunities for rich customer interaction through all devices.
Customers such as Scripps Networks, FOX News, the Department of Defense and Rodale have
turned to Neighborhood America's web and/or mobile solutions to achieve audience interaction
goals, building communities that support brands and create value. For more information, visit
www.neighborhoodamerica.com.
About introNetworks
Since 2003, introNetworks Inc. has delivered a flexible social networking platform for creation and
management of online communities which drive continual success for events, associations and
corporations. The introNetworks technology platform unites employees, partners and customers,
powering extremely valuable communities in media, technology and knowledge management.
Clients include: Adobe, Autodesk, Business Objects, CMP, Starcom MediaVest Group (SMG),
TED, The American Society for Training and Development (ASTD), The American Society of
Association Executives (ASAE and the Center), The Harvard Business School, Young Presidents
Organization and Ziff Davis. For more information, visit www.intronetworks.com.

