April 10, 2008 - Neighborhood America, in partnership with Isobar, advances to the next round of the ADDY Award competition after receiving a coveted Gold ADDY from the American Advertising Federation Suncoast Chapter (AAF-Suncoast).

The company submitted the Adidas “Basketball is a Brotherhood” campaign, on behalf of Isobar, to compete against more than 400 entries in the local competition. Isobar won the Gold ADDY, which represents the highest level of creative excellence, in the Online, Mobile Marketing category and an Amy Award in Interactive Media for the highest scoring entry within the major division.

The winning campaign leveraged Neighborhood America’s MOVO Mobile solution to execute Isobar’s creative strategy, with the expectation of engaging Adidas consumers and empowering them to spread the brand message. The campaign featured some of the biggest NBA stars teaching young players the value of playing as a team. Consumers could “join the Brotherhood” by sending in a text message to receive personalized mobile voice messages from their favorite NBA All Stars, or by visiting the campaign website.

Honoring creative excellence in nearly every area of advertising, the ADDY Awards are the only major national creative competition with three rigorous levels of judging—at the local, regional and national levels. Work is entered into the ADDY competition on the local level through over 210 local Advertising Federations nationwide. Work that is selected as the very best in each local market advances to compete on the regional level. Finally, regional winners from the 14 American Advertising Federation (AAF) Districts across the country compete in the national level of competition, making a National ADDY one of the toughest awards in the industry to win.

The National Awards Show and Gala is set for June 10, 2008.