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Mobile Marketing Association Announces 2007 Global Award Finalist
November 1, 2007 - ANNOUNCES 2007 GLOBAL AWARD FINALISTS
Impact of Mobile Marketing Visible Through Increased Volume and Quality of Global Submissions
The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 450
member companies worldwide, today announced the finalists for the MMA’s Third Annual Mobile
Marketing Awards, which recognize leaders and innovators in the mobile marketing industry worldwide.
The awards will be presented at the MMA Annual Global Awards dinner and ceremony on
November 14 in Los Angeles, following the conclusion of the MMA’s Mobile Marketing Forum
(www.mobilemarketingforum.com).
The MMA received submissions from companies across the globe in 12 different categories. Finalists
were selected by the MMA Awards Selection Committee comprised of industry leaders from wireless
carriers, technology and content providers, agencies and leading industry publications.
“The sheer volume and quality of submissions for our awards program continues to climb each year.
This year’s submissions reflect the growing expenditures in the mobile channel as well the increase in
consumer adoption and brand successes leveraging mobile,” said Laura Marriott, president of the
MMA. “These finalists demonstrate leadership, excellence and innovation in growing the mobile
marketing industry, which continues to provide marketers with new opportunities to reach consumers
anytime, anywhere.”
The 2007 MMA awards finalists are:
Best Use of Mobile Marketing, Branding
Best Use of Mobile Marketing, Direct Response
Best Use of Mobile Marketing, Product/Services Launch
Best Use of Mobile Marketing, Promotion
Best Use of Mobile Marketing, Relationship-Building
Innovation
Innovation for Creativity in Media
Innovation for Creativity in Technology
The MMA will also announce the winners of the Outstanding Individual Achievement in Mobile
Marketing, the MMA Award for Overall Excellence (Company or Committee) and the MMA Academic
of the Year at the MMA Awards ceremony. No award will be presented in the Search Marketing
category in 2007.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to
lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented
organization designed to clear obstacles to market development, establish mobile media guidelines
and best practices for sustainable growth, and evangelize the mobile channel for use by brands and
content providers. The 450+ global member companies include agencies, advertisers, hand held
device manufacturers, wireless operators, aggregators, technology enablers, market research firms
and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s
global headquarters are located in the United States and has representatives in over forty countries
across the globe. It recently formed the Europe Middle East & Africa (EMEA) and Asia Pacific (APAC)
divisions. The Latin American (LATAM) division will be launched Q4 2007. For more information,
please visit www.mmaglobal.com
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